The Effect of Employees’ Psychological Empowerment Perceptions on Their Performance: The Moderator Role of the Employer Attractiveness and the Mediator Role of Hofstede's Cultural Dimensions
The purpose of this study was to examine whether employer attractiveness, a developing concept in the management field and a component of employer branding and internal marketing would moderate; and as this survey was conducted in Turkey and France, Hofstede’s Cultural Dimensions which are Power Distance, Individualism versus Collectivism, Masculinity versus Femininity, Uncertainty Avoidance, Long Term Orientation versus Short Term Orientation would mediate and to discover the effect of employees’ psychological empowerment perceptions on their job performance. The research sample consists of 404 participants; 202 participants in Turkey and 202 participants in France in different sectors including pharmaceutical and health, banking and financial services, industry, education and information technologies and service. A survey used consists of 70 items. Data obtained from the survey were analysed through the SPSS 21.00 (Statistical Package for the Social Sciences) and AMOS 21.00 (Analysis of Moment Structures) statistics package programs. According to the results, employer attractiveness has a positive and significant effect on the psychological empowerment. Moreover, job performance has a positive and significant effect on psychological empowerment. On the other hand, job performance does not have a positive and significant effect on employer attractiveness. It is concluded that employer attractiveness has a moderator role effect on the impact of psychological empowerment on job performance. ANOVA analyses were conducted for this study to search for the differences between France and Turkey participants and it is concluded that Hofstede's Cultural Dimensions does not have a mediator role on the impact of psychological empowerment on job performance.
Anahtar Kelimeler: Psychological Empowerment, Hofstede, Hofstede’s Cultural Dimensions, Job Performance, Employer Attractiveness
The Effect of Employees’ Psychological Empowerment Perceptions on Their Performance: The Moderator Role of the Employer Attractiveness and the Mediator Role of Hofstede's Cultural Dimensions
The purpose of this study was to examine whether employer attractiveness, a developing concept in the management field and a component of employer branding and internal marketing would moderate; and as this survey was conducted in Turkey and France, Hofstede’s Cultural Dimensions which are Power Distance, Individualism versus Collectivism, Masculinity versus Femininity, Uncertainty Avoidance, Long Term Orientation versus Short Term Orientation would mediate and to discover the effect of employees’ psychological empowerment perceptions on their job performance. The research sample consists of 404 participants; 202 participants in Turkey and 202 participants in France in different sectors including pharmaceutical and health, banking and financial services, industry, education and information technologies and service. A survey used consists of 70 items. Data obtained from the survey were analysed through the SPSS 21.00 (Statistical Package for the Social Sciences) and AMOS 21.00 (Analysis of Moment Structures) statistics package programs. According to the results, employer attractiveness has a positive and significant effect on the psychological empowerment. Moreover, job performance has a positive and significant effect on psychological empowerment. On the other hand, job performance does not have a positive and significant effect on employer attractiveness. It is concluded that employer attractiveness has a moderator role effect on the impact of psychological empowerment on job performance. ANOVA analyses were conducted for this study to search for the differences between France and Turkey participants and it is concluded that Hofstede's Cultural Dimensions does not have a mediator role on the impact of psychological empowerment on job performance.
Keywords: Psychological Empowerment, Hofstede, Hofstede’s Cultural Dimensions, Job Performance, Employer Attractiveness