Year:2018   Volume: 8   Issue: 2   Area: İletişim

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Ali Barış KAPLAN ,F. Neşe KAPLAN

The Archeology of Coin and its Archetypal Future

Coin is mainly a communication tool as a significiant indicator presenting purchasing power. In terms of Its cultural function Coin is not only purchasing power satisfying needs, It is also signifier of social position or statue as a sociologic phenomenon. So that coin is a means of communication as an intermediate space which at least dual oriented expressing force. Firstly It has economical function supplying needs as a vital concrete medium. Secondly resulting from reproduction of needs and unnatural needs, It has socio-psychologic function as an imaginary medium/tool/space indicating cultural identity and statue. Now then Coin is a fundamental communication form functioning on the process of economical/ social/ psychological. From barter/exchange economy to bitcoin within historical process even if surface of coin is being changed and also Its forms is being diversified Its indicators are steady with regard to archetypal meaning. In this study as an archetypal figure coin is going to be analysed with interdisciplinary approach, specifically socio/psychologic analysis. Cultural function of coin in communication is going to be debated in point of archetypal medium.

Keywords: Coin, Power, Archetype, Communication, Medium


The Archeology of Coin and its Archetypal Future

Coin is mainly a communication tool as a significiant indicator presenting purchasing power. In terms of Its cultural function Coin is not only purchasing power satisfying needs, It is also signifier of social position or statue as a sociologic phenomenon. So that coin is a means of communication as an intermediate space which at least dual oriented expressing force. Firstly It has economical function supplying needs as a vital concrete medium. Secondly resulting from reproduction of needs and unnatural needs, It has socio-psychologic function as an imaginary medium/tool/space indicating cultural identity and statue. Now then Coin is a fundamental communication form functioning on the process of economical/ social/ psychological. From barter/exchange economy to bitcoin within historical process even if surface of coin is being changed and also Its forms is being diversified Its indicators are steady with regard to archetypal meaning. In this study as an archetypal figure coin is going to be analysed with interdisciplinary approach, specifically socio/psychologic analysis. Cultural function of coin in communication is going to be debated in point of archetypal medium.

Anahtar Kelimeler: Coin, Power, Archetype, Communication, Medium


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