Determining the Relationship between Brand Values and Corporate Governance Index

In each country, the most important of the reasons of the company bankruptcy arose from the concept of corporate governance for companies. The purpose of this study is to determine the relationship between brand values of the companies that have corporate governance indexes (excluding banks) and the corporate index values. Panel regression analysis is used to determine the relation between the companies’ corporate index and brand values. Also long period of relations are determined between the corporate index values and the brand values by using regression analysis. With this study, the significance relation between the corporate governance indexes and the brand values could not find in short term.

Anahtar Kelimeler: Corporate Governance Index, Brand Value

In each country, the most important of the reasons of the company bankruptcy arose from the concept of corporate governance for companies. The purpose of this study is to determine the relationship between brand values of the companies that have corporate governance indexes (excluding banks) and the corporate index values. Panel regression analysis is used to determine the relation between the companies’ corporate index and brand values. Also long period of relations are determined between the corporate index values and the brand values by using regression analysis. With this study, the significance relation between the corporate governance indexes and the brand values could not find in short term.

Keywords: Corporate Governance Index, Brand Value