A New Theoritical Debate in Communication Sciences: Active Producer Audience

Digital technologies cause significant changes in the communication sciences. Especially the use of them in all areas of communication in society has led to the creation of new forms of communication. These developments mean that communication sciences are getting both methodological and theoretically into a new turning point. This means that the concepts and terms in the communication sciences will be reviewed. Therefore, all these developments should be considered and rethinked on the communication sciences. All these developments are perhaps signals that communication sciences are heading towards a new paradigm. This short article should also be considered as a brief description of this change and transformation in the field of communication.

Anahtar Kelimeler: Digital Technologies, active audience, passive audience, new media, traditional media, active producer audience

Digital technologies cause significant changes in the communication sciences. Especially the use of them in all areas of communication in society has led to the creation of new forms of communication. These developments mean that communication sciences are getting both methodological and theoretically into a new turning point. This means that the concepts and terms in the communication sciences will be reviewed. Therefore, all these developments should be considered and rethinked on the communication sciences. All these developments are perhaps signals that communication sciences are heading towards a new paradigm. This short article should also be considered as a brief description of this change and transformation in the field of communication.

Keywords: Digital Technologies, active audience, passive audience, new media, traditional media, active producer audience